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    About

    Project was made for a client in Jubail, Saudi Arabia. Client wanted a premium chocolate and sweets shop. Many shops sell premium confectioneries… Read More
    Project was made for a client in Jubail, Saudi Arabia. Client wanted a premium chocolate and sweets shop. Many shops sell premium confectioneries in a broad variety. A premium selection of candies will not differentiate us alone. We need to own the category in people’s minds to become their top of mind choice when it comes to candy shops. The category insight is that people buy candies to boost their mood. What makes us different from the competition is that we are not a candy shop. We sell moods. Read Less
    Published:
What is our business?
 
In terms of products, we sell chocolate, coffee, candies, nuts and munchies.
Consumers buy them to indulge themselves, to show their affection to their loved ones, or just to make someone feel good.
In terms of ultimate consumer benefit, therefore, we sell self-indulgence and high spirits.
 
In other words, moods.
 
Think of your own candy consuming habits. You eat it when you feel depressed or want to reward yourself; you give it when you want to cheer someone up and show your caring or gratitude.
Eating candy is to improve your mood.
We are in the mood boosting business.
 
It’s not sweets we’re selling—it’s moods.
 
We are a mood shop.
 
We are Moodmart.
 
We created our own private label product to work as a communications tool.
Small bars of chocolates packed as ‘mood serums’ will clearly convey our brand message.
Agency: Bloom Branding, Saudi Arabia
Strategic Planing: Janos Debreceni
Art Direction and Design: Kolja Koracak
3D Design: Lama Al Aswad
Account Director: Mohammed Al Sadi