About Trident Xtra Care
Trident Xtra Care is a chewing sugar-free gum that helps protect teeth and gums in between meals and gives a whiter brighter smile. I created an amusing fun, playful and interactive packaging which enhance the main feature of the product "Protecting Teeth".
How does it work
The chewing gum look like pearly white teeth through the mouth die-cut window. The Blister chewing gums is designed to look like a set of bright teeth on pink gums.
The consumers could interact with the new packaging in a fun and simple way. By holding the packaging up to their mouths they could put bright smiles on their faces.
A range of Six packs that represent three flavours, each pack has an illustration of a mouth with either a pair of feminine lips or a manly moustache.
Awards AND Nominations
Trident Gum has obtained two big global design awards, The iF Design Award 2015 in Germany and The Dieline Award 2015-1st place winner in the USA. The packaging was displayed in Chicago in How Design Live 2015 exhibition which is one of the biggest in the USA, it also has been nominated for The German Packaging Award (DVI) in Germany 2014.
This project has been featured on top creative networks such as TaxiDesign, BoredPanda, Fubiz, DesignBoom and more.
It has been ranked as a top packaging on the Packaging Of The World website for 2015. Also It has been rated fourth between the top 10 design projects for 2014 on Design Boom website. The packaging has been published in many design books/magazines in Europe, Asia and Latin America.
* This packaging concept has not been used commercially yet in the market. If you have any interests in this concept please contact me on firstname.lastname@example.org