MISSION
Enhance the overall economic prosperity of the
greater Daytona Beach area through the successful promotion
of the area as a preferred tourism destination
greater Daytona Beach area through the successful promotion
of the area as a preferred tourism destination
VISION
To be the most visited, welcoming and inclusive travel destination in the world.
To be the most visited, welcoming and inclusive travel destination in the world.
THE ASK
1. Increase visitation to Daytona Beach among target audiences.
2. Drive meaningful demand and bookings in the Spring and Summer seasons, fostering brand love, loyalty and connection.
TEAM INVOLVED
Creative Director/Copywriter
Lead Designer - DMD (My Role)
Creative Director/Video
Graphic Motion Designer
Campaign Activation Manager
Operations
Account/Sales Reps
MY ROLE
Lead designer responsible for brainstorm, concept and execution of digital media creative. Worked with other creative team members in creating copywriting and keeping consistency with video team for their CTV role on the campaign.
TARGET AUDIENCES
ADULTS WITH KIDS - ADULTS WITHOUT KIDS - SNOWBIRDS
STRATEGY
Drive awareness and consideration of Daytona Beach showcasing a rotation of audience focused messages that inspire travelers to explore all that Daytona Beach has to offer; elevating it as the destination of choice.
STORYBOARD & FINAL DEMO
