Happy Meal FOOH
McDonald's
The Sailor Studio produced an innovative Fake Out-of-home (FOOH) for McDonald's, integrating Computer Graphics and Live Action Capture. The video features a scene where a giant Happy Meal box is dropped in the middle of a park, surprising and delighting everyone around.
The main challenge was to create a visually appealing and seamlessly integrated piece capable of generating doubt about its authenticity, leaving people wondering if it was real or fake.
To overcome this challenge, we mobilized our multidisciplinary team at Sailor Studio, ensuring that the image capture was aesthetically appealing and worked seamlessly for integration in post-production. We leveraged our expertise in computer graphics and live-action production to ensure a captivating visual experience.
The campaign was great, with some people wondering about the behind-the-scenes and how the feat was accomplished.
Credits
Agency: Galeria.ag
Client: Coca-Cola
Client: Coca-Cola
Year: 2023
Sailor Studio
Live Action Director: Luis Guilherme Chagas
Animation Director: Luccas Oliveira, Gustavo "GGA" Almeida
Executive Directors: Leticia Cacace, Luccas Oliveira, Gustavo "GGA" Almeida
DoP: Rafael Miani
Location Sound Mixer: Pietro Pereira
Costumer Design: Karina Kokatsu
Post-Production Coordinator: Luiz Alejandre "Ryan"
3D: Alexandre Canário, Rodrigo de Angelis, João Sheeperson, Henrique Melo, Noxus FX
Film Editor: Luis Guilherme Chagas
Shooting Board: Teidy Nakao
Art Director: Teidy Nakao
Post-Production: Rafael Matheus, Gustavo "GGA" Almeida
Color Grading: Luiz Alejandre "Ryan", Gustavo "GGA" Almeida, Luccas Oliveira
SFX: Chico Castellano
Casting: TLA - Talita Lima
Casting: Ariana Cavalcante, Marcos Túlio, Zamponi Silva
