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    Naming & branding project for Amsterdam based vintage fixed gear bicycle builders Fiks Jansen.
Create a name and branding for a new Amsterdam based vintage fixed gear bicycle company.
Fiks Jansen, a throwback to famous 50's Dutch football comic character "Kick Wilstra". Fiks Jansen combines fixed gear with the last name of the owner, which happens to be one of the most characteristic Dutch names. The branding design is fully focussed on a vintage pre-50's feel, taking color queues from cycling teams from past decades. Introducing natural leather, brown paper and a subtle yet characteristic aqua color and combining it with a logo which evokes associations to the front and rear bicycle suspensions.
Created at Departmnt
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