Polly Augusta Louise's profile

Amy's Kitchen Rebrand

Polly Augusta Louise
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Amy's Kitchen
University project at Plymouth University

Amy's Kitchen is a family business, committed to producing delicious, easily prepared vegetarian meals made with natural and organic ingredients. Founded in 1987 by Andy Berliner and Rachel Berliner, Amy's Kitchen took its name from their newborn daughter.

I have re-branded Amy's Kitchen to communicate their family ethics and healthy living. This was achieved by developing a new logo, tagline, employer t-shirt and an updated packaging style to be applied to the whole range.

The new brand asethetic includes vegetable photography combined with three characters that illustrate each member of the family, Andy, Rachel and Amy. This creates an intriguing look which appeals to their target audience.
amy's kitchen Health Food frozen re-brand vegetables family green red orange Burrito Soup tin can Tomato Onion
amy's kitchen Health Food frozen re-brand vegetables family green red orange Burrito Soup tin can Tomato Onion
amy's kitchen Health Food frozen re-brand vegetables family green red orange Burrito Soup tin can Tomato Onion
amy's kitchen Health Food frozen re-brand vegetables family green red orange Burrito Soup tin can Tomato Onion
amy's kitchen Health Food frozen re-brand vegetables family green red orange Burrito Soup tin can Tomato Onion
amy's kitchen Health Food frozen re-brand vegetables family green red orange Burrito Soup tin can Tomato Onion
amy's kitchen Health Food frozen re-brand vegetables family green red orange Burrito Soup tin can Tomato Onion
amy's kitchen Health Food frozen re-brand vegetables family green red orange Burrito Soup tin can Tomato Onion
amy's kitchen Health Food frozen re-brand vegetables family green red orange Burrito Soup tin can Tomato Onion
amy's kitchen Health Food frozen re-brand vegetables family green red orange Burrito Soup tin can Tomato Onion
amy's kitchen Health Food frozen re-brand vegetables family green red orange Burrito Soup tin can Tomato Onion
amy's kitchen Health Food frozen re-brand vegetables family green red orange Burrito Soup tin can Tomato Onion
amy's kitchen Health Food frozen re-brand vegetables family green red orange Burrito Soup tin can Tomato Onion
amy's kitchen Health Food frozen re-brand vegetables family green red orange Burrito Soup tin can Tomato Onion
amy's kitchen Health Food frozen re-brand vegetables family green red orange Burrito Soup tin can Tomato Onion
amy's kitchen Health Food frozen re-brand vegetables family green red orange Burrito Soup tin can Tomato Onion
amy's kitchen Health Food frozen re-brand vegetables family green red orange Burrito Soup tin can Tomato Onion
amy's kitchen Health Food frozen re-brand vegetables family green red orange Burrito Soup tin can Tomato Onion
amy's kitchen Health Food frozen re-brand vegetables family green red orange Burrito Soup tin can Tomato Onion
amy's kitchen Health Food frozen re-brand vegetables family green red orange Burrito Soup tin can Tomato Onion
amy's kitchen Health Food frozen re-brand vegetables family green red orange Burrito Soup tin can Tomato Onion
amy's kitchen Health Food frozen re-brand vegetables family green red orange Burrito Soup tin can Tomato Onion
Amy's Kitchen Rebrand
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Polly Augusta Louise's profile

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Polly Augusta Louise's profile
Bury St. Edmunds, United Kingdom

Amy's Kitchen Rebrand

A rebrand of a health food product company called Amy's Kitchen. Amy's Kitchen is a family business, committed to producing delicious, easily pr Read More

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Attribution, Non-commercialAttribution, Non-commercial