Desert Drifter Jewelry holds a special place in my heart. This business venture began during my freshman year of college, and after enduring several years of branding that failed to align with the high-quality, well-crafted pieces I offered, I realized that it was imperative to create a brand that truly reflected what Desert Drifter is. 

Desert Drifter Jewelry draws its inspiration from the American West. My goal was to infuse a contemporary elegance into the essence of the Western spirit. To achieve this objective, I honed in on typography selections and color schemes. 

After establishing the logo concepts, it was time to move onto packaing design. Desert Drifter sells jewelry in small batches, so I needed to tackle the issue of low order quantities. Low order quantities can often mean less customization, but I was able to create a packaging concept that felt unique. 

Each piece that Desert Drifter creates is one of a kind and high-quality. I wanted to ensure the packaing only added to this high quality feeling.