Chanel - Prade Studio
To complete my training in graphic design and obtain my diploma, I started looking for an internship. I chose to apply to Chanel,
and to set myself apart, I chose to create an illustration. The aim was to reflect Chanel's history, using iconic Chanel references.
For the color palette, I selected Chanel's characteristic shades, opting for a sober palette to achieve a harmonious and pleasing composition. My ambition was to create an atmosphere blending the worlds of fashion, jewelry and Parisian architecture,
while representing the brand's specificities in fashion, jewelry and perfume. My aim was to achieve a composition
evoking the aesthetics of a classic painting, but with a distinctive personal touch.
An elegant composition, rich in detail, designed to captivate the viewer and encourage them to linger and appreciate each element. I've also incorporated a playful aspect so that everyone can understand the Chanel story,
illustration being a universal visual language.
On the right, Gabrielle Chanel holds her emblematic Camélia, recalling her innovative beginnings in the world of fashion,
marked by hats, symbolized by the headpiece. The representation of Place Vendôme and the Eiffel Tower underscore the brand's global footprint. The dynamic waves on the right evoke the essence of N°5 fragrance, while the woman on the right recalls the fragrance's first advertisement, illustrated in Sem's style.
The boat on the wave evokes Coco Chanel's travels in Hollywood and the UK. Chanel's iconic accessories, such as the 2.55 bag and make-up tools, echo the brand's imprint in cosmetics and fashion. On the left, the lion, Coco Chanel's astrological sign, embodies her solar spirit.The bow with the tweed jewel creates a link within the composition, while the jeweled runway with the mannequins recalls the prestigious Chanel fashion shows.
The jewelry fountain on the left features Marilyn Monroe holding the precious N°5 perfume. The buildings in the background refer to the Chanel boutique on Rue Cambon in Paris. The stars symbolize Coco's beloved comets, timelessly present in her creations.This artistic interpretation pays tribute to the history and heritage of Coco Chanel.
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SKETCHING PROCESS
color process
DETAILS
advertising poster
Thanks for watching
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