MTC is a Russian company providing telecommunications services, digital and media services.
As of August 2023, the company served 91 million subscribers in all countries of its presence, 80.3 million subscribers in Russia. MTS' portfolio of solutions includes the streaming service MTS Music and the MTS Live platform, which is engaged in promotional, concert, ticket and investment activities to create a network of concert venues. <
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Goals >>>
1. DEVELOPMENT of the MTC Music streaming service through visual interaction with the current
and potential audience through product and marketing;
2. ENSURING the regularity of the service's communications through working with artists.
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Task 1 >>>
To create covers for playlists in the background music section, taking into account the scalability of the solution and the match with the MTC Music brand.
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Task 2 >>>
Project “Most streamed release of the Month” > at the beginning of the month, the MTC Music service announces the release that users listened to most often among all those released in the previous month.
To do this, to create a project design for the following media:
— a block inside the MTS Music app;
— media facade at the cinema October;
— a story for the announcement in social networks of the artist whose album became the release of the month.
