Todd expresses this in the book this way,
"If you're looking for your on-demand work to to be an expression of everything you have to offer, you will wind up very frustrated and go to your grave with your best ideas unrealized. The best way to prevent this is to carve time into your daily and weekly rhythms to work on the ideas that our on-demand role can't accommodate."
As someone who is eager to bring something inspiring to the table, I am always brainstorming for new shots found in unique parameters, in hopes of drawing this creativity out of the recesses of my mind.
The week we did some shots with the simple premise of trying to create vibrant images of people blowing bubbles with gum. This project may seem straightforward, but it actually creates a dilemma for me as a photographer. When someone blows a bubble, it covers nearly half of their face, which means that most of the emotive features in the lower half of the face are lost. Thus, from a creative perspective, the challenge was to capture some unique emotions, drawn almost entirely from the upper half of the faces. In the end, we made some cool photos while discovering creativity through circumstance.