Bruna Grunevald's profile

Embalagens Purity

Bruna Grunevald
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Packaging Graphic Designer ILLUSTRATION embalagem design packaging design juice Character design motion graphics animation




Embalagens | Purity 200ml

​​​​​Fundada em 1963, Cocamar é uma das maiores cooperativas agroindustriais do Brasil. Com o objetivo de atualizar sua linha 
de produtos, valorizando e colocando a marca para competir com os líderes de cada categoria, suas embalagens passaram
por um processo de redesign, assinado pela Brainbox. 
A abordagem escolhida para a linha de néctar infantil Purity foi se aproximar do público, com uma linguagem visual lúdica 
que possibilite a identificação e conexão através de personagens. 

Projeto vencedor na categoria Design de Embalagem do Prêmio Lusófonos - Portugal 

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Founded in 1963, Cocamar is one of the largest agro-industrial cooperatives in Brazil.With the aim of updating its product line, valuing and placing the brand to compete with the leadersof each category, their packaging underwent a redesign process, signed by Brainbox.The approach chosen for the Purity children's nectar line was to get closer to the public, with a playful visual languagethat enables identification and connection through characters.
                  

Winning project in the Packaging Design category of the Lusófonos Prize - Portugal




Packaging Graphic Designer ILLUSTRATION embalagem design packaging design juice Character design motion graphics animation
Packaging Graphic Designer ILLUSTRATION embalagem design packaging design juice Character design motion graphics animation
Packaging Graphic Designer ILLUSTRATION embalagem design packaging design juice Character design motion graphics animation
Packaging Graphic Designer ILLUSTRATION embalagem design packaging design juice Character design motion graphics animation
Packaging Graphic Designer ILLUSTRATION embalagem design packaging design juice Character design motion graphics animation
Packaging Graphic Designer ILLUSTRATION embalagem design packaging design juice Character design motion graphics animation
Packaging Graphic Designer ILLUSTRATION embalagem design packaging design juice Character design motion graphics animation
Packaging Graphic Designer ILLUSTRATION embalagem design packaging design juice Character design motion graphics animation
Packaging Graphic Designer ILLUSTRATION embalagem design packaging design juice Character design motion graphics animation
Packaging Graphic Designer ILLUSTRATION embalagem design packaging design juice Character design motion graphics animation
Packaging Graphic Designer ILLUSTRATION embalagem design packaging design juice Character design motion graphics animation


Ficha Técnica
Direção de estratégia e criação: Ludger Tamaoki
Designer: Bruna Grunevald, Fernanda Leitão, Maisa Campos e Marcel Morgado
Ilustração e motion: Bruna Grunevald
Fotografias: Cocamar
Atendimento: Guillermo Cossari
Aprovação: Vania Soares Almeida, Thaís Toledo Garcia Costa, Isabella Da Silva Mariano e Rafaela Aparecida Z Brentegani

All content rights are owned by Brainbox Design
Todos os direitos de conteúdo são de propriedade da Brainbox Design


Embalagens Purity
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Bruna Grunevald's profile
Curitiba, Brazil

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