Planting Innovation, Harvesting Regeneration
The “Semêa” project is a social initiative promoted by the Bunge Foundation to empower small rural producers in expanding their knowledge and adopting new technologies for soil conservation, water preservation and deforestation prevention.
To maximize the project's impact, our challenge was to create the name, tagline, and visual identity aligned with the project's main focus, which is to promote low-carbon agriculture and enhance the technological capabilities of small grain producers, increasing their productivity and ensuring global food security sustainably.
To maximize the project's impact, our challenge was to create the name, tagline, and visual identity aligned with the project's main focus, which is to promote low-carbon agriculture and enhance the technological capabilities of small grain producers, increasing their productivity and ensuring global food security sustainably.
The planting cycle, represented by the germination of a sprout. This is the inspiration behind the design of the letter "e", the symbol of our brand.
NAME AND TAGLINE
Sêmeas are whole grains of various cereals that include the germ and bran. We changed the circumflex accent position so that the sound would be similar to the word "semeia" (to sow in portuguese) uniting the sense of sowing grains and at the same time sowing new practices and regeneration. The tagline "Planting Innovation, Reaping Regeneration" speaks of the planting and harvesting cycle with a focus on technology and sustainability, which are the project's objectives.
Sêmeas are whole grains of various cereals that include the germ and bran. We changed the circumflex accent position so that the sound would be similar to the word "semeia" (to sow in portuguese) uniting the sense of sowing grains and at the same time sowing new practices and regeneration. The tagline "Planting Innovation, Reaping Regeneration" speaks of the planting and harvesting cycle with a focus on technology and sustainability, which are the project's objectives.
Client: Fundação Bunge | Year: 2023 | Services: Manifesto, Naming, Identity, Brand expression, Brand guidelines
Megalo Team
Creative Direction: Rodrigo Deligi, Samuel Oliveira
Account Manager: Carla Rigoldi
Design: Gabriela Costa, Samuel Oliveira
Copywriting: Leonardo Moreira
Account Manager: Carla Rigoldi
Design: Gabriela Costa, Samuel Oliveira
Copywriting: Leonardo Moreira
