STASH by Liberty

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Liberty Group SA

Liberty introduced a savings activator app, STASH, which encourages people to start their savings journey small and watch it become something worth celebrating. The main differentiator for STASH is that you can save from as little as R5 a day and save for a myriad of what would be considered as mundane activities, like every time there's load-shedding or for getting your daily step count.

While STASH had been around for a few years it had never been afforded a proper communications plan. Knowing that the STASH business unit had a negligible budget to work with, and that any comms that happen to go out needed to generate new client lead, we set to work on developing their first-ever digital campaign.

Please note that the work contained herein is the concept proposal. The final assets were incorporated into the always-on social calendar due to budget constraints. Nevertheless, we still had fun, and the client team were keen to find budget in the new year for this campaign.