Welcome to Club Originals | adidas

•

Welcome to Club Originals by Dre$$code

Club originals is not a physical place. It's much more than that.

It is a cultural space that stimulates the senses, giving creative souls a platform for inspiration from various fields: creativity, subculture and the heritage of the adidas brand.

The strong connection of the adidas originals brand with creativity and culture is expressed through cooperation with the most influential gen-z creators. We organized the most important event, filled with artistic and inspiring activities that mixed originality with modern culture and the nostalgia trend.

Each creator invited to the originals club designed a zone consistent with their field of knowledge in one of four areas:

Music | movement | art | styles

During the event, participants could experience each of the zones created by the founders of club originals. The zones were a space for activation and inspiration that took the nostalgia trend to a new level.

In the Art zone, you could tattoo one of several specially designed patterns, see live how a sculpture of an iconic adidas shoe model is created, co-create street art by painting an old telephone booth with an artist, or get your hair styled by a barber.
As part of the movement zone, there was a basketball basket in front of the club and retro games machines inside.
The Style Zone allowed for customizing clothes and watching live the process of creating a carpet inspired by an adidas shoe.
In the Music zone, on two floors of the club, DJs filled the room with the best sounds, inviting famous stars.