Natrel re-launched in Spring 2014 with new packaging, a new slogan and a new direction... but kept it's same great taste. As a Editor-in-Chief for Natrel's Online Magazine, I divided content was divided into 3 categories: Create, Celebrate & Cook. Bloggers from all across Canada were contacted and given mandates that always included milk & Natrel's slogan: Inspired by Nature. Keeping in line the objectives of the brand, a beautiful editorial line-up was formed, full of original unique content, top notch photography, quick and easy tools, recipes, 411, and activities for parents and their children.

 

Client: Natrel
Agency: CloudRaker
Who: Edmund Lam: Creative Director & Art Director - Andrea Roy: Editor-in-chief - Patrick Gourdeau: Copywriter - Gabrielle Lafontaine:Content Manager, Copywriter - Sophie Pepin: Designer - Julien Roudaut: Art Director - Michael Mason: Designer

 

 

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