ABOUT
LumeArtei is a beauty space with a special atmosphere, a high level of service, branded products and professional, experienced craftsmen able to satisfy the most demanding requests. The salon offers manicure, pedicure, make-up, men's and women's haircuts, coloring of any complexity.
TASK
To broadcast the mood of the brand, namely: to show elegance, luxury, charm. Develop a logo, visual identity, design an Instagram page.
SOLUTION
After receiving the task, the following steps were taken. Analysis of competitors, research of the target audience, assembly of a mood board, approval of company colors and fonts, development of a logo, approval of elements forming the atmosphere of the salon, including the design of business cards, menus, cups, chocolates, loyalty cards, certificates, sterile packages. A single style for Instagram was also developed, a grid of posts was drawn up, and the design of highlights was developed.
