About
Crust & Crème is a boutique patisserie founded on the principles of craftsmanship, quality, and creativity. It draws inspiration from the rich heritage of French patisseries, where artisanal skills and innovation combine to create exquisite treats. The patisserie prides itself on using the finest ingredients, traditional techniques, and a touch of modern flair to deliver a delightful culinary experience.
The Challenge
The brand identity needed to reflect their principles and position them as a modern, but with traditional heritage product. The goal is to build a large brand presence on social media and increase traffic to their botique. Their competitors, in the pastry industry, lack having strong and recognisable brands.
The Result
We created a timeless brand identity that reflected their craftmanship values, with a minimal but elegant logo, paired with a natural colour palette. This created a strong brand presence that makes Crust & Crème stand out, in a highly saturated market.
