As the generations evolve, more Hispanics embrace their heritage on their own terms, starting from the abuelos who crossed the border, to an international star who dominates the world inside the octagon.
On this Hispanic Heritage Month campaign, FUD seeks to connect with the Hispanic community by an authentic film honoring and celebrating the diversity, contributions and new identities that are leading the American culture and society.
We want to honor their roots and recognize a new heritage, highlighting those areas where modern day Latino/as are succeeding and creating their own narratives.
"My heritage isn't only what I inherit,
but also the legacy I'm creating".
but also the legacy I'm creating".
DENTSU CREATIVE® for Sigma US
EVP: Aldo Ramírez "Coco", Ricardo Avilés
CD: Dante García
EVP: Aldo Ramírez "Coco", Ricardo Avilés
CD: Dante García
CDA: Iliana Govea, Jorge García
Equipo Creativo: Diana Calderón
Jacqueline Manrique, Mauricio Valdez, Montserrat Turriza
Productor: Jorge Cassani
Producción: LANDIA
Director: Alexis Gómez
Jacqueline Manrique, Mauricio Valdez, Montserrat Turriza
Productor: Jorge Cassani
Producción: LANDIA
Director: Alexis Gómez
