Visual Identity and Logo Design for 'Street Film' - Brand Identity Design
Introduction:
Street Film focuses on the analog and digital photography industry, with a strong emphasis on the urban lifestyle. It offers special films, tools, and components for photographic cameras, as well as products and tools for analog photography development. The case study highlights Street Film's brand strategy, visual identity, and photography branding impact.
The Challenge:
The competitive photography market challenged us to create a standout brand identity and logo. Specifically, it needed to reflect the brand's urban style and be versatile enough to be used on various lifestyle-related products. This called for a comprehensive strategy that seamlessly integrated 'urban style'.
The Concept:
Our brand strategy revolved around the idea of seamlessly integrating an iconic element into the typography, exemplifying the brand's urban essence. This encompassed not only the transition between analog and digital photography but also the essence of 'urban style'. We chose pedestrian crosswalk stripes as the linchpin of our visual identity.
The Creative Process:
Market Research and Analysis:
Our creative team initiated the project by conducting extensive market research to identify opportunities and gaps in the photography branding landscape. The market research revealed the need for an authentic urban brand identity, crucial to our strategy.
Brainstorming and Concept Development:
Drawing inspiration from our research, our design team engaged in brainstorming sessions. We emerged with the concept of utilizing pedestrian crosswalk stripes as the perfect symbol to epitomize the intersection of analog and digital photography, as well as the 'urban style' intrinsic to the 'Street Film' brand.
Logo Design:
The subsequent step involved creating our visual identity. We thoughtfully stylized the pedestrian stripes to convey the merging of analog and digital, while also emphasizing the urban appeal embodied in the name of the brand.
Color Palette:
Our brand strategy dictated a modern, bold black and white palette, underlining the brand's contemporary image.
Typography:
A modern, legible typeface complemented by pedestrian stripes icon, adhering to our visual identity strategy.
Client Feedback:
The client expressed immense satisfaction with the proposed visual identity and logo design. Specifically, they appreciated the seamless connection between the brand and the urban lifestyle, as well as the flexibility of the logo for application to various 'lifestyle' products, cementing its place as a photography branding icon.
Conclusion:
The 'Street Film' visual identity and logo design is a successful example of how to create a brand identity that is both unique and versatile. Moreover, the logo is memorable and visually appealing, and it effectively communicates the brand's urban style and focus on photography. Additionally, the logo's versatility allows it to be used in a variety of contexts, from product packaging to social media.
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More case studies at www.holman.design | Follow me: Instagram | Dribbble | LinkedIn
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