For Safaricom's thrilling athletics events, I meticulously crafted a creative art direction to magnify the excitement and significance of these gatherings. Not only were these events a stepping stone for athletes aiming for the Paris 2024 Olympics qualifiers, but they also served as a holistic platform for fans.

The concept extended beyond sports, offering free medical check-ups, valuable financial advice, and top-notch Customer Care services, ensuring that Safaricom's commitment to their community went far beyond just telecommunications.

With events spanning across the country, this creative direction aimed to highlight the synergy between sports, well-being, and community engagement in a remarkable way.