TCR Registration recently released updated registration clarifications for brands that are considered a Sole Proprietorship, Political, Charity, or offering a Platform Free Trial versus a “Standard Brand” for enhanced business verification across the messaging ecosystem. If your business sends text messages directly to customers using a 10-digit long code number (i.e., 424-123-4567) via a software application like Twilio, Simple Texting, Kixie, etc., there are some important regulations and new registration requirements you should be aware of. The Campaign Registry (TCR) is an organization that works with both cell carriers and text messaging software providers to standardize 10DLC messaging, improving the experience for all parties involved, especially consumers. If you want to know more contact Kixie.
