Client brief
Launch Värna Elite (Nutifood) - a milk product for seniors made from two outstanding ingredients: Sâm Ngọc Linh & Đông Trùng Hạ Thảo with Sweden nutrition technology from NNRIS.
Creative idea
Unlike youngsters, seniors have less and less wonderful moments. To them, these moments are very rare and precious.
Likewise, they need rare and precious nutrition from Värna Elite to enjoy the best of those moments. Thus, we came up with the idea:
DƯỠNG CHẤT QUÝ GIÁ
CHO KHOẢNH KHẮC VÔ GIÁ
Creative Director: Nga Nguyen
ACD: Thi Nguyen
Copywriter: Brian Dang, Phuong Binh (propose tagline & support in execution)
Art Director: Thao Trinh
