During my research into words synonymous with beer and beer drinkers, I stumbled upon the name 'Beer Bellies.' My goal is to infuse humor into the logo design, aiming to elicit laughter and a sense of enjoyment among customers. For the packaging designs, I've expanded on the logo by featuring characters with various types of beer bellies. To further enhance the humor, I've named the beers after the bellies depicted in the illustrations.