OPI "Try It On" Feature Revamp Concepts
Objective: Revamp the OPI 'try it on' experience. Encourage their users to try on their shades, digitally. Make it a fun and innovative tool that delivers a personalized experience to find the perfect opi color, every time we're looking for an immersive experience where users really feel like they are trying on the nail polish. Your client is looking for ways to drive sales of their product online.