Cabbage Hill is an animal-free fertilizer company that believes organic vegetable gardening should not be reliant on the by-products of slaughterhouses and factory farms. Located in Los Angeles, CA, their all-natural fertilizer is available in acid, all-purpose, or vegetable as well as houseplant. 

The brand needed an illustration and design that would help the product stand out on the shelf. The urban style and color blocking is unique among all the brightly colored fertilizer bags in the store and quickly grabs your attention with it's simplicity. Playing off the core values of the brand, the label conveys a sense of playfulness while telling a story of being organic which means being respectful to all living creatures. 

Initial sketches working out the style and character design of the cat.  Exploring line art and color blocking for an urban feel. 

The branding design is carried onto the entire product line up including 1, 2 and 5 pound bags of fertilizer, as well as plastic containers of liquid concentrate in 2, 12 and 24 ounce sizes. The entire product packaging includes 24 SKUS for Acid, All-Purpose, Vegetable and Houseplant. 

Logo design hand lettered by Jeremy Friend. The interlocking typography style adds an additional whimsical element to the branding.