This is an Ad Campaign that states various facts about the Toyota Prius in the form of math equations. This project also called for the creation of a logo for hybridcenter.org which is on the bottom left along with the copy.
"The average car today gets 20 miles per gallon. The 3rd Generation Prius gets 2 1/2 times more."
"The average car today releases more than 11,450 lbs of carbon dioxide a year.The 3rd Generation Prius puts out less than1/5 of that amount ."
'The average car today will cost you $1,565 a year in gas. The 3rd Generation Prius reduces that cost by 2/3."