parva little things
Brand development | content direction
Client
Kirsty Mootz
Role
I love creating brands for small businesses. This identity development was a delight. Kirsty is a dear friend and reuse warrior. She hand makes her range of skin care range largely from the plants she grows. Kirsty commissioned me to assist her with her business. Her ethical, natural, products required much brainstorming and investigation before landing on Parva. I designed the logo - keeping it clean and simple - in line with her products.
I have also worked with Kirsty to develop a consistent approach to her social media - advising on photography styles and content direction. Her business grows from strength to strength, while maintaining her staunch approach to sustainable, reusable and ethic business practices.
"Parva is a holistic, ethical and conscious-driven skincare business that requires collateral that reflects this ethos. Azelia's insight and gentle perceptibility allowed for the creation of a genuinely effective brand that has been used throughout the marketing for Parva. Her skill is apparent not just in her clever design work, but in her ability to truly listen."
Kirsty Mootz | Founder
