FSC Paper Awareness (WWF) \ greenvertising campaign by Jaime Claure
The design of the hood has a slogan that fits the graphic pieces, driving a concept that unite the sacrifice facing nature, when it divested by the bad habits of consumption, appealing to the preservation of life and consumption of certified products. "Responsible consumption preserves the life"
To facilitate the understanding of the composition of the management of the brands of both entities a tool that facilitates its management and playback is provided, the grid of construction lays down basic measures to build the composition of the slogan, delimiting the proportions for optimum readability. To do this, then provides a grid that specifies the relationship of its proportions.
Typeset sanserif Ecofont, is an initiative implemented by WWF in different publications, highlighting the quality that uses circles in the characters of the design, trying to reduce the amount of the use of ink in about 20%, was chosen this typeface, since it will in accordance with the environmental purposes of WWF to encourage consumer saving.
Typeset sanserif Ecofont, is an initiative implemented by WWF in different publications, highlighting the quality that uses circles in the characters of the design, trying to reduce the amount of the use of ink in about 20%, was chosen this typeface, since it will in accordance with the environmental purposes of WWF to encourage consumer saving.
The design of the print campaign aims to media according to campaign goals, communicate a message of awareness for responsible consumption of paper, to promote behavior change environmentally sustainable issued for nonprofit entity WWF and directed towards a target audience comprised of students and
professionals in the city of Santa Cruz de la Sierra.
professionals in the city of Santa Cruz de la Sierra.
Associating the result of deforestation with the indiscriminate use of
paper, the surrealism of a visual metaphor and comparison is used to
communicate the message.
paper, the surrealism of a visual metaphor and comparison is used to
communicate the message.
The technology in digital media today, provide a immense accessibility in obtaining data for studies of
public behavior, with a capacity of almost feedback Instantly, that traditional media has taken them to get. results for decades, considering the motivations of public behavior and their communication techniques are constantly changing due to public profiles are not equal.
The media mix is implemented preventive culture of accountability to the social environment, trying to reduce the amount of printing and ecological damage involves hereby thus involving Internet presence as a communication acquires a very different environment to traditional, taking the role of interactivity that you have corporate websites, blogs, social networking.
public behavior, with a capacity of almost feedback Instantly, that traditional media has taken them to get. results for decades, considering the motivations of public behavior and their communication techniques are constantly changing due to public profiles are not equal.
The media mix is implemented preventive culture of accountability to the social environment, trying to reduce the amount of printing and ecological damage involves hereby thus involving Internet presence as a communication acquires a very different environment to traditional, taking the role of interactivity that you have corporate websites, blogs, social networking.
The availability of print media, the mass use of paper, activities from private homes, public offices and Private, markets, schools, colleges, banks and universities, have substantially increased consumption of paper, which produces a increase of municipal solid waste and environmental pollution environment, unsustainable use of resources involved in their processing (raw materials, water and energy). This project proposes the development of an awareness campaign ecological purposes to responsible paper consumption.
The availability of print media, the mass use of paper, activities from private homes, public offices and Private, markets, schools, colleges, banks and universities, have substantially increased consumption of paper, which produces a increase of municipal solid waste and environmental pollution environment, unsustainable use of resources involved in their processing (raw materials, water and energy). This project proposes the development of an awareness campaign ecological purposes to responsible paper consumption.
Blog UPSA: Greenvertising o Marketing verde
http://blog.upsa.edu.bo/?p=2204
Prezi Profile
http://prezi.com/user/jaimeclaure/
URL Greenvertising Campaign
http://prezi.com/6qusyga6r40_/?utm_campaign=share&utm_medium=copy
Reducing paper consumption has taken a course paradoxical, because
we witness the gradual growth since the last decade
consumption of paper parallel interpenetration of technology
information and communication technologies (ICT), to consolidate the use of these
technologies in everyday life of man, the use of paper remains
used massively, but through a transformation in the industry
Editorial updated their vision with the interest of protecting the environment,
are exploring the markets of Internet portals, managed to increase the
exponentially sales of books in digital versions, saving
energy, water and avoiding deforestation of entire forests.
Not contribute responsibly bring irreversible consequences for
environment, where it is necessary to highlight the disadvantages of this consumption
irresponsible paper: limitations to transport documents, organize
the volume of documents is inefficient, is a defaulter work
find some information that not everyone can access, space
limited to store all the documentation file that grows
exponentially, the economic cost that takes to do all these
processes. These drawbacks are irresponsible consumption of paper
relevant, that is why the initiative of designing a campaign is justified
awareness for the responsible use of this material.
The campaign type chosen for the development of the thesis project is
awareness because it serves the purpose to motivate and persuade the receiver,
to achieve behavioral change in how they act in front of a
certified paper consumption, such awareness campaigns are born
Greenvertising concept of a global trend focused on communicating
a variety of sustainable supplies certified security standards
environmental, also called "green" with a responsible attitude
with excessive paper consumption, conservation and consumption is favored
ecologically sustainable, improving the quality of life and promoting a
better use of digital media.
we witness the gradual growth since the last decade
consumption of paper parallel interpenetration of technology
information and communication technologies (ICT), to consolidate the use of these
technologies in everyday life of man, the use of paper remains
used massively, but through a transformation in the industry
Editorial updated their vision with the interest of protecting the environment,
are exploring the markets of Internet portals, managed to increase the
exponentially sales of books in digital versions, saving
energy, water and avoiding deforestation of entire forests.
Not contribute responsibly bring irreversible consequences for
environment, where it is necessary to highlight the disadvantages of this consumption
irresponsible paper: limitations to transport documents, organize
the volume of documents is inefficient, is a defaulter work
find some information that not everyone can access, space
limited to store all the documentation file that grows
exponentially, the economic cost that takes to do all these
processes. These drawbacks are irresponsible consumption of paper
relevant, that is why the initiative of designing a campaign is justified
awareness for the responsible use of this material.
The campaign type chosen for the development of the thesis project is
awareness because it serves the purpose to motivate and persuade the receiver,
to achieve behavioral change in how they act in front of a
certified paper consumption, such awareness campaigns are born
Greenvertising concept of a global trend focused on communicating
a variety of sustainable supplies certified security standards
environmental, also called "green" with a responsible attitude
with excessive paper consumption, conservation and consumption is favored
ecologically sustainable, improving the quality of life and promoting a
better use of digital media.
La reducción del consumo del papel ha tomado un rumbo paradójico, debido a
que desde la última década somos testigos del crecimiento progresivo del
consumo de papel paralelamente al de compenetración de las tecnologías de la
información y de la comunicación (TIC), al consolidarse el uso de estas
tecnologías en la vida cotidiana del hombre, el uso del papel sigue siendo
usado en forma masiva, pero atraviesa una transformación en el que la industria
editorial ha actualizado su visión con interés de proteger el medio ambiente,
explorando los mercados de portales de Internet, lograron incrementar de
manera exponencial sus ventas de libros en versiones digitales, ahorrando
energía, agua y evitando la deforestación de bosques enteros.
No contribuir de manera responsable trae consecuencias irreversibles para el
medio ambiente, donde es necesario destacar las desventajas de este consumo
irresponsable del papel: limitaciones para transportar documentación, organizar
el volumen de la documentación resulta ineficiente, es un trabajo moroso
encontrar alguna información a la que no todos pueden acceder, el espacio
limitado para almacenar toda la documentación de archivo que crece
exponencialmente, el costo económico que con lleva realizar todos estos
procesos. Estos inconvenientes del consumo irresponsable del papel son
relevantes, es por eso que se justifica la iniciativa del diseño de una campaña
de concienciación para el consumo responsable de este material.
El tipo de campaña escogida para el desarrollo del proyecto de tesis es de
concienciación porque cumple el propósito de motivar y persuadir al receptor,
para alcanzar un cambio de conducta en su manera de actuar, frente a un
consumo de papel certificado, este tipo de campañas de concienciación nacen
del concepto Greenvertising, una tendencia mundial enfocada en comunicar
una variedad de insumos sustentables certificados con normas de seguridad
ambientales, también llamados “verdes” que junto a una actitud responsable
con el consumo excesivo del papel, se favorece la conservación y un consumo
ecológicamente sustentable, mejorando la calidad de vida y favoreciendo un
mejor aprovechamiento de los medios digitales.
que desde la última década somos testigos del crecimiento progresivo del
consumo de papel paralelamente al de compenetración de las tecnologías de la
información y de la comunicación (TIC), al consolidarse el uso de estas
tecnologías en la vida cotidiana del hombre, el uso del papel sigue siendo
usado en forma masiva, pero atraviesa una transformación en el que la industria
editorial ha actualizado su visión con interés de proteger el medio ambiente,
explorando los mercados de portales de Internet, lograron incrementar de
manera exponencial sus ventas de libros en versiones digitales, ahorrando
energía, agua y evitando la deforestación de bosques enteros.
No contribuir de manera responsable trae consecuencias irreversibles para el
medio ambiente, donde es necesario destacar las desventajas de este consumo
irresponsable del papel: limitaciones para transportar documentación, organizar
el volumen de la documentación resulta ineficiente, es un trabajo moroso
encontrar alguna información a la que no todos pueden acceder, el espacio
limitado para almacenar toda la documentación de archivo que crece
exponencialmente, el costo económico que con lleva realizar todos estos
procesos. Estos inconvenientes del consumo irresponsable del papel son
relevantes, es por eso que se justifica la iniciativa del diseño de una campaña
de concienciación para el consumo responsable de este material.
El tipo de campaña escogida para el desarrollo del proyecto de tesis es de
concienciación porque cumple el propósito de motivar y persuadir al receptor,
para alcanzar un cambio de conducta en su manera de actuar, frente a un
consumo de papel certificado, este tipo de campañas de concienciación nacen
del concepto Greenvertising, una tendencia mundial enfocada en comunicar
una variedad de insumos sustentables certificados con normas de seguridad
ambientales, también llamados “verdes” que junto a una actitud responsable
con el consumo excesivo del papel, se favorece la conservación y un consumo
ecológicamente sustentable, mejorando la calidad de vida y favoreciendo un
mejor aprovechamiento de los medios digitales.
Reducing paper consumption has taken a course paradoxical, because
we witness the gradual growth since the last decade
consumption of paper parallel interpenetration of technology
information and communication technologies (ICT), to consolidate the use of these
technologies in everyday life of man, the use of paper remains
used massively, but through a transformation in the industry
Editorial updated their vision with the interest of protecting the environment,
are exploring the markets of Internet portals, managed to increase the
exponentially sales of books in digital versions, saving
energy, water and avoiding deforestation of entire forests.
Not contribute responsibly bring irreversible consequences for
environment, where it is necessary to highlight the disadvantages of this consumption
irresponsible paper: limitations to transport documents, organize
the volume of documents is inefficient, is a defaulter work
find some information that not everyone can access, space
limited to store all the documentation file that grows
exponentially, the economic cost that takes to do all these
processes. These drawbacks are irresponsible consumption of paper
relevant, that is why the initiative of designing a campaign is justified
awareness for the responsible use of this material.
The campaign type chosen for the development of the thesis project is
awareness because it serves the purpose to motivate and persuade the receiver,
to achieve behavioral change in how they act in front of a
certified paper consumption, such awareness campaigns are born
Greenvertising concept of a global trend focused on communicating
a variety of sustainable supplies certified security standards
environmental, also called "green" with a responsible attitude
with excessive paper consumption, conservation and consumption is favored
ecologically sustainable, improving the quality of life and promoting a
better use of digital media.
we witness the gradual growth since the last decade
consumption of paper parallel interpenetration of technology
information and communication technologies (ICT), to consolidate the use of these
technologies in everyday life of man, the use of paper remains
used massively, but through a transformation in the industry
Editorial updated their vision with the interest of protecting the environment,
are exploring the markets of Internet portals, managed to increase the
exponentially sales of books in digital versions, saving
energy, water and avoiding deforestation of entire forests.
Not contribute responsibly bring irreversible consequences for
environment, where it is necessary to highlight the disadvantages of this consumption
irresponsible paper: limitations to transport documents, organize
the volume of documents is inefficient, is a defaulter work
find some information that not everyone can access, space
limited to store all the documentation file that grows
exponentially, the economic cost that takes to do all these
processes. These drawbacks are irresponsible consumption of paper
relevant, that is why the initiative of designing a campaign is justified
awareness for the responsible use of this material.
The campaign type chosen for the development of the thesis project is
awareness because it serves the purpose to motivate and persuade the receiver,
to achieve behavioral change in how they act in front of a
certified paper consumption, such awareness campaigns are born
Greenvertising concept of a global trend focused on communicating
a variety of sustainable supplies certified security standards
environmental, also called "green" with a responsible attitude
with excessive paper consumption, conservation and consumption is favored
ecologically sustainable, improving the quality of life and promoting a
better use of digital media.
La reducción del consumo del papel ha tomado un rumbo paradójico, debido a
que desde la última década somos testigos del crecimiento progresivo del
consumo de papel paralelamente al de compenetración de las tecnologías de la
información y de la comunicación (TIC), al consolidarse el uso de estas
tecnologías en la vida cotidiana del hombre, el uso del papel sigue siendo
usado en forma masiva, pero atraviesa una transformación en el que la industria
editorial ha actualizado su visión con interés de proteger el medio ambiente,
explorando los mercados de portales de Internet, lograron incrementar de
manera exponencial sus ventas de libros en versiones digitales, ahorrando
energía, agua y evitando la deforestación de bosques enteros.
No contribuir de manera responsable trae consecuencias irreversibles para el
medio ambiente, donde es necesario destacar las desventajas de este consumo
irresponsable del papel: limitaciones para transportar documentación, organizar
el volumen de la documentación resulta ineficiente, es un trabajo moroso
encontrar alguna información a la que no todos pueden acceder, el espacio
limitado para almacenar toda la documentación de archivo que crece
exponencialmente, el costo económico que con lleva realizar todos estos
procesos. Estos inconvenientes del consumo irresponsable del papel son
relevantes, es por eso que se justifica la iniciativa del diseño de una campaña
de concienciación para el consumo responsable de este material.
El tipo de campaña escogida para el desarrollo del proyecto de tesis es de
concienciación porque cumple el propósito de motivar y persuadir al receptor,
para alcanzar un cambio de conducta en su manera de actuar, frente a un
consumo de papel certificado, este tipo de campañas de concienciación nacen
del concepto Greenvertising, una tendencia mundial enfocada en comunicar
una variedad de insumos sustentables certificados con normas de seguridad
ambientales, también llamados “verdes” que junto a una actitud responsable
con el consumo excesivo del papel, se favorece la conservación y un consumo
ecológicamente sustentable, mejorando la calidad de vida y favoreciendo un
mejor aprovechamiento de los medios digitales.
que desde la última década somos testigos del crecimiento progresivo del
consumo de papel paralelamente al de compenetración de las tecnologías de la
información y de la comunicación (TIC), al consolidarse el uso de estas
tecnologías en la vida cotidiana del hombre, el uso del papel sigue siendo
usado en forma masiva, pero atraviesa una transformación en el que la industria
editorial ha actualizado su visión con interés de proteger el medio ambiente,
explorando los mercados de portales de Internet, lograron incrementar de
manera exponencial sus ventas de libros en versiones digitales, ahorrando
energía, agua y evitando la deforestación de bosques enteros.
No contribuir de manera responsable trae consecuencias irreversibles para el
medio ambiente, donde es necesario destacar las desventajas de este consumo
irresponsable del papel: limitaciones para transportar documentación, organizar
el volumen de la documentación resulta ineficiente, es un trabajo moroso
encontrar alguna información a la que no todos pueden acceder, el espacio
limitado para almacenar toda la documentación de archivo que crece
exponencialmente, el costo económico que con lleva realizar todos estos
procesos. Estos inconvenientes del consumo irresponsable del papel son
relevantes, es por eso que se justifica la iniciativa del diseño de una campaña
de concienciación para el consumo responsable de este material.
El tipo de campaña escogida para el desarrollo del proyecto de tesis es de
concienciación porque cumple el propósito de motivar y persuadir al receptor,
para alcanzar un cambio de conducta en su manera de actuar, frente a un
consumo de papel certificado, este tipo de campañas de concienciación nacen
del concepto Greenvertising, una tendencia mundial enfocada en comunicar
una variedad de insumos sustentables certificados con normas de seguridad
ambientales, también llamados “verdes” que junto a una actitud responsable
con el consumo excesivo del papel, se favorece la conservación y un consumo
ecológicamente sustentable, mejorando la calidad de vida y favoreciendo un
mejor aprovechamiento de los medios digitales.
