On the verge of novelty, G-protect features a micro-collection unisex based on innovation, technicity, functionnability and comfort. Inspired by hip-hop and street universe and mixed with technical finitions, G-protect want to mix genders and create unity between each other.
Furthermore, made with innovative fabrics, full-print and lab machines, this collection combines perfectly functionnality, protection, artistic inspiration and technical advancement.
Creative direction : Ali.P
G-protect introduces the story of 90's gang in NYC.
Moodboard + inspirations + colorways
Final prints
DFX for laser and 3D printing + rendering on lamb leather
Jumbled research of the 12 pieces
Full collection concept + accessories + hardwear + packaging
Photoshoot + close-up