Saving Our Stripes Ad Campaign (2023)
CLIENT - TIMES OF INDIA
AGENCY - WUNDERMAN THOMPSON DELHI
This ad campaign commemorates the 50th anniversary of Project Tiger, a centrally sponsored initiative dedicated to ensuring the survival and preservation of tiger populations in specially designated tiger reserves across India.
The insight was to shed light on the legends and stalwarts of Project Tiger - people who endlessly researched about the wild feline and ensured its continued survival.
The insight was to shed light on the legends and stalwarts of Project Tiger - people who endlessly researched about the wild feline and ensured its continued survival.
