Fruit
While we do live in a time of greater visibility for LGBTQIA+ individuals and communites, many brands that cater to them largely focus on metropolitan communities and ignore their rural counterparts. Rural queer persons are exposed to a much higher threat of discrimination, violence, are prone to suicidality more frequently, and at a higher risk of HIV transmittance than queer persons living in urban areas.
Fruit is a hypothetical brand that caters solely to the unique needs of queer, rural persons throughout North America. It’s mission is to raise visibility, increase access to healthcare, form community from geographic disparity, and create a safe space for rural queers.
