Lazy Daisy
About the project
Task
My primary goal was to create a distinct brand identity for "Lazy Daisy," a flower shop, encapsulating its vibrant, contemporary atmosphere. The challenge was to craft an identity that would embody the shop's unique ambiance, making it both inviting and easily recognizable.
Solution
To address this challenge, I developed a complete brand identity. I began by crafting an original logo that seamlessly blended modern design trends with the spirit of groovy style. Bright, lively colors like green, yellow, pink, and orange were thoughtfully chosen to draw attention and set a cheerful and positive tone. This unique combination of elements aimed to evoke a sense of happiness and boldness.
Additionally, I designed a set of illustrations suitable for various applications, including greeting cards, posters, merchandise, packaging, and social media content. Furthermore, I created a signature floral pattern to add a unique and inviting touch to the overall brand identity. The end result captures the lively spirit of the "Lazy Daisy" flower shop, making it instantly recognizable and radiating a positive vibe.
Logo design and brand identity
Created by Oza Designs
2023
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