Stephenie Low's profile

Ahekor | Food Packaging Design



阿许哥懒人包 AHEKOR'S INSTANT READY FOOD
Packaging Design, Typography, Illustration

EN
Ahekor, a Chinese restaurant in Seri Kembangan, Selangor, renowned for its Spicy Pepper Soup and traditional Hakka dishes, is expanding its market with "lazy packs" for convenient at-home dining. Our goal is to craft packaging that evokes nostalgia by combining bold colors in custom Chinese typeface for a dynamic identity, incorporating textured creamy background, and infusing hand-drawn elements to establish a connection with tradition and authenticity.

CH
阿许哥是位于沙登, 雪兰莪州的一家中餐厅, 以其胡椒椒汤和多样的传统客家菜而闻名。为了更好地拓展市场并迎合年轻消费群体的需求, 阿许哥将自家餐厅备受欢迎的菜肴精心包装成加热即食的“懒人包”, 让消费者在家也能够轻松享用美味的客家菜。在个包装设计中, 我们采用了鲜艳的色彩于菜肴的名字, 搭配有颗粒感的奶油色在底部, 再融合手绘的元素, 使整体包装设计更具古早味的客家情怀





Client /   Ahekor 阿许哥

Creative Director /   Chung
Art Director /   Pearl
Graphic Designer /   Stephenie Low
Copywriter /   Wennie, Irene

Ahekor | Food Packaging Design
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Owner

Ahekor | Food Packaging Design

Ahekor, a Chinese restaurant in Seri Kembangan, Selangor, renowned for its Spicy Pepper Soup and traditional Hakka dishes, is expanding its marke Read More

Published: