A retail strategy, which reminds us that shoes are not a mere fashion accessory but a necessity was conceived for shoe boutique, P.V.S, an acronym for Provisions. The appreciation of the female shoe was taken to a new level, synchronised with a spatial layout that is an extension of this.
Leading the way into the boutique is an expansive tunnel entrance, with walls devoted to authentic, traditional products and packaging that carries subtle hints of the P.V.S branding. Inspired by the Western provision shops of the 1930’s–1950’s, these thoughtfully curated props, which even include sea salt, aftershave and cigars create an intriguing lead-in that not only provokes interest, but paves the way for the unexpected. Designed to evoke the concept of a journey, the meticulous appreciation of the provisions store unfolds into a shoe boutique. All at once, the delightful vision of chromed shopping baskets, arranged in graphic formation along the wall, and brightly coloured merchandise is disclosed, and simply pops ups.