05 | Information Design: Generation XXX
Brief Summary
This project revisits the world of identity development. However, this time students will work with AI to arrive at your deliverables. In parallel with ones personal creativity and craftsmanship, the aim is to engage AI entirely to ones advantage to arrive at verbal and visual outcomes that represent an impressive union of wo(man) and machine. Students are to use AI to craft a logo and mission statement for a future-focused company. Document the process — tell the creative story — with an infographic.
Deliverables
- Brand Image
- Infographic
- Process Work
Rationale
After considering the industries and target markets specified within the brief, personal preference directed me toward running
selective prompts through ChatGPT. Exploring the various options, I decided to go with a food/drink brand, wanting to generate packaging and different designs for various flavours. Wanting to have something cheeky and fun, I input the prompt ‘create 10 new food brands that feature aphrodisiacs targeted at gen x’. The idea generated by ChatGPT that I went with was: “A winery creating small-batch wines inspired by aphrodisiac fruits like pomegranate, fig, and strawberry, enhancing the sensual experience of wine tasting and pairing for Generation X.” Not satisfied however with any of the generated names however I ended up making my own i.e.. GENERATION XXX
selective prompts through ChatGPT. Exploring the various options, I decided to go with a food/drink brand, wanting to generate packaging and different designs for various flavours. Wanting to have something cheeky and fun, I input the prompt ‘create 10 new food brands that feature aphrodisiacs targeted at gen x’. The idea generated by ChatGPT that I went with was: “A winery creating small-batch wines inspired by aphrodisiac fruits like pomegranate, fig, and strawberry, enhancing the sensual experience of wine tasting and pairing for Generation X.” Not satisfied however with any of the generated names however I ended up making my own i.e.. GENERATION XXX
Process Work
Brand Image
Infographic
