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Amway Nothing Compares Campaign
Inspired by the claim “Nothing Compares” to Amway and its products, our concept was to create a campaign around a stylised “thumbs up” icon supported by suite of premium advertising images, strategically and consistently rolled out across a broad range of communication channels.
 
• concept & positioning
• logo and campaign visual brand
• advertising photography
• printed materials (brochures, POS, signage)
• infomercial videos
• audio podcasts
• iPad app
• iPhone app
Amway Nothing Compares Campaign
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182
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Published:

Amway Nothing Compares Campaign

A multi-channel campaign to promote premium products and brands strategically and consistently.
4
182
0
Published:

Tools

Attribution, Non-commercialAttribution, Non-commercial