Inspired by the claim “Nothing Compares” to Amway and its products, our concept was to create a campaign around a stylised “thumbs up” icon supported by suite of premium advertising images, strategically and consistently rolled out across a broad range of communication channels.
• concept & positioning
• logo and campaign visual brand
• advertising photography
• printed materials (brochures, POS, signage)
• infomercial videos
• audio podcasts
• iPad app
• iPhone app
