About NXT
The world is fast evolving, making it so difficult to compete and even exist. So, it is crucial to recognize the significance of adopting artificial intelligence (AI). Indeed, artificial intelligence is shaping the future of humanity across nearly every industry.
NXT is a Marketing Research company founded by young minds who aspired to make NXT the premier company in this field in the Middle East.
Our aim is to create a brand that communicates as a competent organization with a global reach in the digital world. The brand should be smart and provide competencies to produce innovative designs.
The logo design is inspired from marketing graphs and statistics and artificial intelligence visualization with their geometric lines and connected edges.
To create a powerful brand, it should be based on specific qualities that we consider as brand pillars that give our brand its unique identity.
Color Palette
We chose futuristic colors but we chose an extraordinary palette of colors that give our brand more speciality.
The main color is orange that refers to optimism, confidence, enthusiasm, warmth, and agreeableness. Because it is a bright and vivacious color, it may help people feel outgoing or even bold.
The navy blue gives our brand a sense of power, authority, elegance, and sophistication. we admired the message of (go wider) that this color gives our brand.
Credits
Agency: Albrand - KSA
Senior Art Director: Amal Elhussiny
PS: Most of these artworks created for Behance project presentation not for business stuff.
