GESTALT PRINCIPLES
Gestalt Principles are principles/laws of human perception that describe how humans group similar elements, recognize patterns and simplify complex images when we perceive objects. Designers use the principles to organize content on websites and other interfaces so it is aesthetically pleasing and easy to understand.
Continuation
The principle states that we group elements that seem to follow a continuous path in a particular direction. The human eye follows the paths, lines, and curves of a design and prefers to see a continuous flow of visual elements rather than separated objects.
Closure
It holds that “When the human mind sees a figure that seems loose or not fully closed, we have a tendency to close it up in our imagination.” Many famous logos make use of this principle as a way of standing out.
Similarity
The principle of similarity states that “objects that are similar in shade, orientation, shape or color tend to be grouped together.” So the viewer will perceive them as a group or pattern.
Anomally
When objects are similar, another object can be emphasised, if it is different to the others known as Anomally, and is an additional feature of the similarity principle.
Proximity
We group closer-together elements, separating them from those farther apart. When you group elements in your design, users will see it as one distinct entity on the screen.It states that “If a series of objects (like lines) are put together, we perceive the objects that are more proximal to each other as a group.”
Symmetry
Elements that are symmetrical to each other tend to be perceived as a unified group.
Figure & Ground
The figure-ground principle states that “when a smaller shape is surrounded by a larger uniform area, we perceive the smaller object to be in front and have the border.” This effect is used to create a depth for a simple logo, such that there is a deep illusion created as long as the surface is uniform.
Comman Fate
This principle refers to the human tendency to perceive visual elements moving in the same direction or in unison as grouped. Visuals need not be moving to convey motion.
