• Add to Collection
  • Tools Used
  • About

    About

    This is a collection of packaging I've designed for my employer that showcase our reflective running gear. When I began working for Nathan Sports… Read More
    This is a collection of packaging I've designed for my employer that showcase our reflective running gear. When I began working for Nathan Sports all packaging shared the same styling which was based on the companies primary orange color. It took a lot of convincing to get upper management to believe that a dark package design would better showcase the "use at night" features of the product without detracting from the brand presence. The first round of designs went well, but after a re-branding of the company as a whole I returned to the project to give it a face lift. I worked out a way we could shoot the model with the product and place them in a light streaked street giving the feeling that they are safe and feel comfortable that they are seen with traffic surrounding them. working with Jeff Sacks I directed the photography we needed for both the city street plates and the models. For the vests, I was also tasked with a way to allow the customers access to the vest so they could try them on and put them back easily without the care that they would be balled up. The construction of the top flap did just that. Read Less
    Published: