Adobe Substance 3D asked me to create a video for their booth at the 50th edition of Siggraph.
These inspiring and playful animations are a celebration of the creative side of 3D, showing the variety of textures in Substance Assets.
These inspiring and playful animations are a celebration of the creative side of 3D, showing the variety of textures in Substance Assets.
Read the Adobe article →
I represented 5 sectors who used 3D: animation, art, fashion, products and video games. Each sector was symbolized by a main scene showcasing the Substance logotype. Close-ups complete the scenes, allowing us to admire the details of the textures. These animations also had a second life with a dynamic edit for social networks.
FASHION
Dive into the world of haute couture lingerie, with this contrast of softness and glamour. Slow-motion fabric layers reveal the transparency of precious textures like lace.
ART
Through their creations, artists can make us feel a variety of emotions. Here, they are represented by these abstract creatures, observed in translucent boxes, whose chaotic movements create chromatic distortions.
PRODUCTS
Let's enter a modern architect's house in the south of France. We find a peaceful ambience, thanks to a natural light, raw materials in nude colors, or the shadow of a pine tree in the wind.
GAMES
Next, we find ourselves in a heroic fantasy video game. It's recognizable by stylized outdoor textures, a strange blue light or levitating magic stones.
ANIMATION
This is the colorful playground of a motion designer's child. Here we find geometric wooden toys and glittery modelling clay, unaffected by gravity.
Client: Adobe
Creative Direction: Benjamin Marechal
Booth design and Photography: Anthony Genlinso
Art Direction, Design and Animation: Maël Gourdenne
Sound design: Joseph Sims
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And thanks again to Motion Plus Design for the opportunity of presenting my work there.
