IN 2012, WHEN JAY Z LED THE CHARGE TO BRING THE NETS BASKETBALL FRANCHISE TO HIS HOMETOWN OF BROOKLYN, NEW YORK, HE BROUGHT HIS OWN STYLE AND SWAGGER TO THE BOROUGH'S NEWEST BRAND OF SUPERSTARS. THIS IS A REBRAND AND CAMPAIGN FOR THE UPCOMING 2014-2015 NBA SEASON, CONNECTING THE PASSION AND SPIRIT OF THE BROOKLYN NETS' TEAM AND THE GLOBAL POWERHOUSE THAT BROUGHT IT BACK TO BROOKLYN.
 
 
Note: This is concept art only.  These logos are not official ad campaigns or logos of Jay Z, the Brooklyn Nets, or the National Basketball Association.
JAY X BK
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JAY X BK

A rebrand and campaign for the 2014 NBA season featuring former owner and mogul Jay Z

Published: