This project is made to campaign the awareness of Tuberculosis (TB) in conjunction with World TB Day on March 24. The campaign's objective is to drive behavioural changes / improve health-seeking behaviours among youth, promoting prevention and early screening, testing and treatment of TB.
We designed it to a fun way to create movement among youths in four key stages:
1. Awareness
2. Action
3. Spread
4. Creating an impact
Client
Johnson & Johnson
Design Studio
Studio Behind 90
Creative director
Book Of Lai
Illustrator
Chein Shyan Lee
INSTAGRAM FILTERS
ANIMATION EPISODES
STORY WEBSITE
