We've all seen, been annoyed, and closed endless pop-ups throughout our lives. They're often distracting and brutalist in their look/feel. I wanted to elevate the "in your face - look at me" approach, so I went minimalistic and elegant look to not overwhelm the user, but that still manage to communicate the discount offer to inspire user's to subscribe to the AllTrails service.

If you're not familiar with AllTrails, it's an adventure app that provides a wide range of information and tools for outdoor enthusiasts and backpackers, like myself. So, if you're looking to find a trail near you, reviewed by others, that provides trail conditions and photos to elevate your hiking experience, then this is the app for you :)