About
Worsley Mediation offers mediation services to ex-couples. Paul, the Business Owner, needed a website refresh for the one-page website. The website needed to explain the service and allowed people to get in touch.
Problems with the existing website
There were a few areas which we felt needed improvement on the existing website. This included negative imagery, long text, and a lack of call-to-action. Many of the photos featured people who looked upset whereas we wanted to show the benefit of using the service with smiling happy faces. The privacy policy and complaints procedure were on the homepage which distracted from the main messaging. And there were limited CTAs and buttons to encourage visitors to take an action.
Our solution
We designed and built a Squarespace 7.1 website with the following features:
- Anchor text menu so people can quickly skip to the information section
- Contact form and contact details so people can easily enquire
- Updated imagery to enhance the positivity of using the service
- Added pages to store information, such as privacy policy, and avoid distraction on the homepage
- Accordion section to make the long text about the fees easier to digest
- Call-to-action buttons throughout which lead to the integrated contact form
- Updated colours, fonts and illustrations to make it modern, professional, warm and friendly
Available to hire - visit twofold-studios.com to get started or email me on emily@twofold-studios.com
