A brand and mascot refresh for a hyper-local networking website.
Neighborbee is a service that helps people in the same neighborhood stay on top of the buzz in their communities. They felt their current logo and bee mascot were a little unfriendly and lacked any personality. I re-worked the bee to achieve that goal while adding some motion and depth to the form. The challenge was not straying too far from the original, established brand.
They also wanted shirts. Lots and lots of shirts.