Minimalistic, elegant appearance for a brand that provides quality but affordable translation services for its customers: small businesses. It should message simplicity, usability and transparency, that suggests it is not "cheaptranz".
About the concept
Together with the client we answered three important questions
#what simpletranz is doing?
#who is the ideal customer?
#what are the benefits to work with strz?
After that we identified three basic values that I should build the identity around.
Key values
simple | accessible | transparent
Developing ideas
The main direction
Refinement
Final logo
Illustrations
Stationery
