Simpletranz logo - a translation company
149
6
0
Published:
 
 
Minimalistic, elegant appearance for a brand that provides quality but affordable translation services for its customers: small businesses. It should message simplicity, usability and transparency, that suggests it is not "cheaptranz".
About the concept
 
Together with the client we answered three important questions
 
#what simpletranz is doing?
#who is the ideal customer?
#what are the benefits to work with strz?
 
After that we identified three basic values that I should build the identity around.
Key values
 
simple | accessible | transparent
 
Developing ideas
 
The main direction
 
Refinement
 
Final logo
 
Illustrations
 
Stationery