Quebecers all move on the same day, and that day is July 1. Comedian Phil Roy and the 3M Good Neighbour team helped Montrealers move by distributing handy Moving Day kits and inviting people across the city to help their neighbours move... all for a good cause!

For every minute someone helped a neighbour move, 3M gave $5 to Habitat for Humanity Province of Quebec, a charitable organization that helps families in need find a home of their own.

 

(English Subtitles available)

Agency : Cundari Montreal
Creative Director : Sébastien Tessier
Art Director : Jérôme Bajulaz
Writer : Dom Bulmer
Production Director: Simon Durivage
Account Director: Marie-Zélie Sainz
Account Manager : Madjid Hamidi
Production House : 1One