SINGOOL COFFEE是成都当地的一家咖啡店品牌，创始人希望通过以咖啡文化为载体，为社区生活制造一份即兴的生活律动。用一杯咖啡，植入一份片刻的愉悦。
SINGOOL COFFEE形象识别为上下组合结构，COFFEE的字母“O”即兴跃起，成为了连接SINGOOL与COFFEE的桥梁，呼应社区群体相互链接的概念表达，并赋予品牌形象秩序的律动感。在视觉识别应用中，LOGO上下部分各自伸缩移动，构建一种灵活自由的网格系统，适配不同的应用场景， 营造不同的氛围呈现，塑造一个灵动且秩序的视觉识别运用规范。
SINGOOL COFFEE is a local coffee shop brand in Chengdu city, the founder hopes to create an impromptu rhythm of life for the community life by using coffee culture as a carrier. With a cup of coffee, a moment of pleasure is implanted.
The image of SINGOOL COFFEE is a combination of up and down structure, and the letter "O" of COFFEE improvises and jumps up to become a bridge connecting SINGOOL and COFFEE, echoing the concept of community groups linking each other, and giving the brand image a sense of rhythmic order. In the application of visual identity, the upper and lower parts of the logo expand and move, building a flexible and free grid system, adapting to different application scenarios, creating different atmospheres, and shaping a dynamic and orderly use of the visual identity norms.
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Project：SINGOOL COFFEE Visual Identity
Client ：SINGOOL COFFEE
Agency：object project
Client ：SINGOOL COFFEE
Agency：object project
