Bundaberg - 2021 (Beverage photography)
Concept:
This brief required me to photography a translucent beverage of my choice. I had to take on an art director, photographer, and designer’s role to produce a promotional vertical poster, horizontal billboard ad and a social media post. The vertical poster and billboard ad had to be shot in studio and the social media image had to be shot on location. I chose Bundaberg’s passionfruit sparkling drink. In studio, I chose a blue backdrop to compliment the yellow colour of the drink and added props such as a cut up passionfruit’s and leaves to compliment the drink bottle. The postproduction involved image editing and putting different photographic elements together, alongside promotional text for the drink. The social media image was taken in a complimentary backdrop with natural lighting. All the collateral created, makes the drink look fresh, refreshing, and natural; tempting one to buy the drink and try it out themselves!
Client:
Student Project
This brief required me to photography a translucent beverage of my choice. I had to take on an art director, photographer, and designer’s role to produce a promotional vertical poster, horizontal billboard ad and a social media post. The vertical poster and billboard ad had to be shot in studio and the social media image had to be shot on location. I chose Bundaberg’s passionfruit sparkling drink. In studio, I chose a blue backdrop to compliment the yellow colour of the drink and added props such as a cut up passionfruit’s and leaves to compliment the drink bottle. The postproduction involved image editing and putting different photographic elements together, alongside promotional text for the drink. The social media image was taken in a complimentary backdrop with natural lighting. All the collateral created, makes the drink look fresh, refreshing, and natural; tempting one to buy the drink and try it out themselves!
Client:
Student Project
Role:
Photography, Photo Editing, Social-Media, Publication Design & Art Direction
